The objective of a dynamic community management structure is to adopt the governance and authority strategy that will establish overall harmony and control of all affairs of the community.

The structure establishes a clear protocol, relationship and direction between various stakeholders and components making up the overall community.

It is essential to identify key areas and assets ownership principles, especially those beneficial to Emaar over the long run to generate revenue. On the other hand, it is equally important to ensure the rights and use of owners are fairly assigned in line with commitments made at the time of sale and in the purchase agreements.